Western societies are changing. There are now new audiences, who are less likely to visit museums as a matter of course and museums are less familiar with. The Van Gogh Museum wants to inspire as many people as possible worldwide with the life and work of Vincent van Gogh. In order to remain relevant to a wide audience in a changing world, the museum’s inclusion and education policy focus on young people, those with a physical disability and vulnerable elderly people. Marthe de Vet (Head of Education & Interpretation) will explain how a big, international museum learns with local communities how to become more inclusive. The case study will be Van Gogh connects, a four-year research programme in which the Van Gogh Museum learns how to gain more relevance for young Amsterdam residents aged between 18 and 30 years old with a migrant background.