Learn about museum data analytics and how data-driven marketing decisions can grow and keep audiences.
Museum professionals often make audience-based decisions based on limited data results and anecdotal experiences. This is an outdated and inefficient form of museum marketing. Data analytics fixes that problem. This presentation will look at the resources museum professionals use to track, collect and analyze audience data. Interested in using data analytics to grow visitor attendance, boost audience engagement and increase revenue? Join this discussion and learn the steps to make data-driven museum decisions.