Museums on the Climate Journey
a visual roadmap for museums to start their climate journey with practical climate actions to activate
Inspired by our pilot event organised in November 2019 at the Futurium in Berlin, we have been working on a visual roadmap called "Museums on the Climate Journey".
This illustration is divided into four stepping stones for change, going from the macro to the micro-level.

We are constantly adding examples of practical actions to take for each level. You can also find more examples on Europeana's "Climate Actions Map".
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It is a powerful tool to motivate and empower your team.
1 - A network of 80000 museums
In our map, the first space for transformation sees museums as a complex and dynamic system composed of a worldwide network of 80 000 agents of change.

Of course, systemic change starts with a step by step adjustments. But those steps should be directed towards transformations of the fundamental features and principles of the system itself. We should take into consideration that museums are not isolated entities and that they go under the same mission and role in our societies.

Museums are ruled by a sense of purpose which defines their programmes and actions. The Black Lives Matter movement and the wave of ethical debates raised within museums highlight it even more today. If every museum moves toward better futures for people and the Planet, we can expect a significant impact on our society.
What can you do now?
join or create global movements to have an impact at a systemic level
2 - Use Your Voice
The second level of action called "Use Your Voice" recognises museums as public and civic platforms.

Museums are respected and trustworthy institutions with the ability to raise awarness and add perspectives to the public dialogue. Museums have the potential to help in overcoming political difficulties and become an accelerator for collective actions.

Examples of actions include creating a platform for expression and discussion for different movements, withdraw from fossil fuels sponsors or start ecocide campaigns.

What can you do now?
say loud what everyone shoulld hear and understand
3 - Act as a Neighbour
3The third level of action "Act as a neighbour" imagines museums as part of a local ecosystem, part of a neighbourhood. At a community level, museums can start to collaborate and be part of the life of the district.

They can create a community-managed resources centre with shared-equipment and material with the local organisations, sell local or sustainable products in their shop, run upcycling workshops, turn the green space around the museum into a community garden and offer permaculture or gardening workshops or even offer a climate-anxiety first aid line.

What can you do now?
engage and be support your local ecosystem with its green transformation
4 - Turn the Museum Green

The last level of action is "Turn your Museum Green". It looks at the museum as a physical space with employees and partners. Turning the museum into a climate-positive institution will qualify museums as examples of sustainable practices from the facilities, the office spaces, how they produce exhibitions, what they sell in the shop, and above all, how they care about their teams.

Also, even though we are all aware that cultural institutions are huge carbon consumers, we often forget their digital carbon footprint. Indeed, it is getting bigger each time one object from the collection is being digitised and put online, that one event is streamed or that a new page is being published without following simple sustainable web design rules.

What can you do now?
say loud what everyone should hear and understand
This programme is supported by
EIT Climate-KIC is an EU funded knowledge and innovation community who's purpose is to tackle climate change through innovation. They are Europe's largest public-private partnership with this purpose – a growing pan-European community of diverse organisations united by a commitment to direct the power of creativity and human ingenuity at the climate change challenge. Their Community Activation team is running a series of experimental sessions, like this one, involving pioneering thinkers and organizations across Europe. During these sessions, with their partners and community, they will observe and identify patterns, make observations and search for learnings with the aim of finding unique insights to support systemic level change.
To find out more, refer to the Transformation, in Time strategy.