Nadja Bauer

Project Lead xd- xplore Digital | Museum 4.0, National Museums in Berlin (Germany)

Nadja Bauer is leading the project "xD - xplore Digital" from National Museums in Berlin, which is a part of the German-wide joint project "museum4punkt0 - Strategies for the Museum of the Future". This is a visionary pilot project in which six German museums are developing and testing innovative digital strategies and technologies for education, outreach and communication. Before that, she was working as a self-employed strategy consultant and concept developer in Berlin for digital media and change at the interface of communication, social service, social business design and trend research. She served clients like National Museums in Berlin, Mercedes-Benz or Wikimedia. Nadja has spent over an intensive decade on digital and social media. She started her professional career in Atlanta, US, where she established a knowledge management process and social technologies for the GACC South (AHK USA-Süd). Returning to Germany she worked for PR agency Weber Shandwick and after that for the digital transformation agency TLGG. In these more than three years she worked with TLGG, she established a new agency division, led a digital strategy team and was in charge of many renowned companies. Moreover, Nadja had taught at the University of Applied Sciences Mittweida and HTW Berlin.

New Museum Work

Due to digitalization and globalization new challenges arise also for museum workers. We often need to be creatives and managers at the same time, work faster and on many diverse tasks. In this workshop session, we will talk about agile, iterative work and go through two innovation methodologies supporting creative outputs and structuring work: Design thinking and Kanban.

Design thinking is a user-centred method to find solutions for problems and develop ideas. In the museum context it can be used e.g. for communication and education as well as exhibition planning. Within a short time you can come to great creative outcomes and develop little prototypes to test with users. People with different professional backgrounds work together on solutions on an eye level.

Kanban is an agile method for change and process management. It’s about visualizing processes and tasks, organizing it and limiting work in progress. It can be easily applied for example though working with a whiteboard.

In this workshop we will go through these two methods step by step, based on practical cases by the participants.

Benefits for the participants

The participants learn how to use these two methods to apply it in their own work. Furthermore, they learn about how to break down complex projects into small manageable tasks, and how to come quickly to creative outcomes. The participants can bring their own cases into the workshop, on which we will practice together. Nadja will contribute her experience from her innovation projects for National Museums in Berlin and previous projects.

Format of the workshop

The workshop will start with a short theoretic introduction into innovative working principles and benefits. Then, the participants will go together with Nadja through the two example methods Design Thinking and Kanban.

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