Martijn Pronk

Head of Digital Communication, Van Gogh Museum (The Netherlands)

Martijn is Head of Digital Communication in the Van Gogh Museum in Amsterdam. The department is sharing the art and stories of Vincent van Gogh with fans all over the world through social media and website. He is also a member of the Europeana Foundation Governing Board, a jury member of the Best Social Media Awards and advisory committee member of We Are Museums.

At We Are Museums 2018, Martijn Pronk will lead a very hands-on workshop on social media management in museums.

Fans, Friends, Followers and Strangers: Social Media Success for the Museum

Social media and messaging services open your institution to the world. Use the power of social media platforms to grow your engaged fan-base. Keep in contact with your visitors. Introduce your museum to new people. This workshop is an introduction to the social media strategy of the Van Gogh Museum in Amsterdam, the biggest museum in the world on Facebook, with 4.4 million followers. We will discuss hands-on tips and tricks to start with social media and explore great opportunities to make people connect with your museum.