Liene Conard

Public, education and social media, MAS (Belgium)

I began my career within the museum industry as a 21 year old museum enthusiast. After completing my internship, I became part of MAS in Antwerp team, specializing in public sector, education and digital communication. Aligned with the opening of the new museum building in 2011, I was the pioneer of the project ´MAS in Young Hands´. I am now directly involved in expansion of the format of MiYH as well as the impact of their work. We are now working on our biggest project since the start of our crew: the exhibition Instinct.

Youth Involvement – Key for the Future Museum?

How can organizations succeed in establishing and developing relationships with the new audiences, while maintaining the relationship with the existing audience base?

Launched in 2010, MiYH is the youngsters crew of the MAS. Translating the motivations and expectations of young people towards the museum, MiYH has become an annual project where a group of volunteers between 15 and 26 is recruited to work on a full youth museum programme. 18 October 2018 MiYH will will be taking over a floor of the museum. Let your instinct lead you in this unique exhibition that reveals the animal side of the museum collection with creative materials and a wild programme. The curators of the MAS challenge MiYH to delve into these objects and build their own idiosyncratic exhibition. With this bold take-over of the collection, the young people redefine what a museum is all about, according to their own views. How to start with a youngster crew in your museum? Is my museum the ideal space for having a group of youngsters? What are the do's and dont's and the successes and failures? What are the expectations? And how are the youngsters experiencing the project? Is youth involvement the key for the future museum?

Benefits for the participants

First of all their will be a lot of inspiration how to work with youngsters in your organization. But more important: the participants will leave the room with creativity, desire and concrete tips. As well as from the MAS museum, me as a museum worker and from our young volunteers.

Format of the workshop

A short presentation with enough space for examples and experiences by the youngsters (they are MiYH) + Some exercises with the group that we also use with our youngsters + Sharing and (critical) thinking about the question: Is youth involvement the key for the future museum?+ How can youth involvement fit in your organization?