How can organizations succeed in establishing and developing relationships with the new audiences, while maintaining the relationship with the existing audience base?
Launched in 2010, MiYH is the youngsters crew of the MAS. Translating the motivations and expectations of young people towards the museum, MiYH has become an annual project where a group of volunteers between 15 and 26 is recruited to work on a full youth museum programme. 18 October 2018 MiYH will will be taking over a floor of the museum. Let your instinct lead you in this unique exhibition that reveals the animal side of the museum collection with creative materials and a wild programme. The curators of the MAS challenge MiYH to delve into these objects and build their own idiosyncratic exhibition. With this bold take-over of the collection, the young people redefine what a museum is all about, according to their own views. How to start with a youngster crew in your museum? Is my museum the ideal space for having a group of youngsters? What are the do's and dont's and the successes and failures? What are the expectations? And how are the youngsters experiencing the project? Is youth involvement the key for the future museum?