Eva Liparova

Product manager, Victoria & Albert Museum (United Kingdom)

Eva is a product manager at the V&A responsible for defining and delivering all things digital at the museum. She previously worked at a number of different startups in San Francisco, New York, London and Berlin. Prior to managing products, she worked in theatre producing, marketing and community management.

At We Are Museums, Eva Liparova will lead a 1-hour workshop around the challenges and advantages of bringing the lean startup approach into a museum.

BRINGING A LEAN STARTUP APPROACH INTO A MUSEUM

A case study around the challenges and advantages of bringing the lean startup approach into a large organisation – and what to do when your MVP ends up being a nine-month old project. Framed around a story-mapping workshop that normally kickstarts our new products at the V&A, the talk aims to uncover what techniques we have adopted and discarded from the agile methodology in order to launch What’s On when stakes are high, and failing could have a catastrophic impact on the business of the museum.

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