Ece Özdil

Designer and Researcher, Founder of Jüniör (Italy)

The workshop will be held and moderated by Ece Özdil, who is a Turkish designer with a multidisciplinary background advocating the user-centric approach for the cultural sector. She is the founder of Jüniör, a design and research studio in service of innovation for the cultural sector. Ece holds a PhD in Design for Cultural Heritage focusing on the digital transformation of museums and archives, their cultural services, initiatives and the digital interactive technologies applied to the field.

“Thinking” competencies of design for going beyond online collections

As Jüniör, we believe that better experiences in cultural sector can only be designed by understanding users and by bringing different perspectives to create solutions that are timeless and timely. We also acknowledge that every institution is unique with valuable content and knowledge, therefore, solutions, formats and strategies should be uniquely designed as well. The workshop has this overall scope of going beyond the standard formats and strategies by working specifically on innovating institutions’ strategies in making collections online through the “thinking” competencies of design. For this aim, we are offering a creative workshop with hands-on activities to learn about the fundamentals of user experience and service design where we’ll be experimenting with design tools and frameworks that are useful for museum professionals on any level. On a first level, we’ll focus on users and use-modes to learn how to immerse ourselves in their context of use, behaviours and motivations and how to define insights that can inform design directions. In this way, we’ll allow the participants to exercise on bringing empathy to users, understand their needs/interests rather than working through assumptions and conventional applications. On a second level, we’ll work on an envisioning exercise in groups with the scope of ideating strategies and formats that would fit their specific museum and users/audience. For this, we’ll use case study cards and experience offer templates in order to start ideating strategies for their museum and explain its value per that specific user/audience. This activity covers the first steps in understanding how to work on engagement strategies for audiences, as well as getting updated by innovative projects all around the world specifically related to online collections. At the end of the workshop, we’ll have time for sharing and gathering feedback on these first initial ideas.

Benefits for the participants

As a result of this session, participants will be able to: -Better understand new and existing users/audiences and discuss them in groups by being able o represent them visually and verbally. -Be able to increase the knowledge of design for their sector, especially valorise and make use of design when defining engagement strategies, audience inclusion and knowledge dissemination activities. -Having a taste of service design tools like personas, use-modes, case study card sorting and experience offer templates, they will be able to exercise individually and in groups similar activities and make the first steps in developing an audience-centric mindset. -With the case study cards, they will learn about the best practices all around the world from most innovative institutions.

Format of the workshop

Our proposal is a creative format with hands-on activities which aims to engage all participants in ideating solutions together. There will be templates and other materials provided by Jüniör in order to run activities. The workshop will be divide into two main activities as described earlier: First part will be individual work. Participants will work on templates to define users and their “use-modes”, in other words, the ways in which they need or have interest in reaching online collections. During the exercise, they will be facilitated by the moderators. The second part will be group work. Each group will have a deck of case study cards representing best practices all around the world and an experience offer template and they will be asked to pick 2-3 of them to get inspired from. On the template, they will explain why they have picked that case study and how they think it might work for their institution. At the end of the session, the groups will share with each other their ideas, and discuss why such strategy was accurate for that user profile/audience.

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