Before starting any project that involves visitors, certain requirements should be met. There are many methods of User Experience Research and the most common one is the in-depth interview. During this workshop we’ll take you through the concept of conducting interviews with your audience representatives. With a bit of preparation this method can be used in most projects that address users. Why talking to our audience is important? How to start? And above all, how to conduct valuable interviews, so you can make an impact with your product or service and resonate with your audience? As many researches have proven, understanding our users' needs, motivations and goals is the main factor contributing to our product's success. During the workshop we’ll discuss key stages of an interview that will help you gather meaningful data. You will leave this workshop with hands-on knowledge about how to conduct in-depth interviews: we’ll talk about what happens before, during and after the conversation and we’ll introduce you tools that can be used in the future interviews' coordination.