Day 3

Learning Expeditions through the city

A day full of workshops, meetings and discoveries around Marrakech.

We curated 6 routes on 6 relevant topics to our programme of the year, to your need and requests and to the local communities specifics.

You will be able to select the route you would like to follow before the beginning of the event by signing-up online - check your emails!)

Lunch : We found the best places to have lunch and ask them some discounts for our participants. Just say that you come from We Are Museums and show you badge to enjoy a reduced-price (the address will be announced by your team leader)

Route 1 - African Contemporary Art (10am - 5:30pm)

Departure at Dar Bellarj

10am-noon "Democratization of Cultures, dissemination of the common heritage and citizen approach" - Panel with Hassan Hajjaj, Othman Lazraq, Élise Atangana, moderated by Janine Gaëlle Dieudji

The recent frenetic excitement around African contemporary art reflects, among other things, a cultural revolution within the old continent, with the will of the actors to be themselves bearers and makers of a history and a common heritage, rich in its diversity.
As both witnesses and actors of this change, the artists, as well as the institutions in full swing on the African continent, now intend to express themselves fully and work for the conservation of heritage in the territory. This is actually happening through ambitious initiatives such as the creation of museums, artists' residences, foundations and cultural spaces intended primarily for local communities, with the key words: Education, awareness and integration.
From Marrakech to Cotonou, via Cape Town, Accra, Lubumbashi and Bandjoun, private cultural institutions flourish and demonstrate creativity and innovation to face the challenges. On the one hand, to position Culture as a true mean of development outside of political, geographical and social constraints, on the other hand the affirmation of the necessity of contemporary art in our societies. This discussion will be an opportunity to go behind the scenes and explore the challenges the world of contemporary art in Africa have to face, through the experiences of professionals acting on the continent. They will provide an analysis of the contemporary art scene in Africa, including the status of the artist, structures and audiences, and the importance of art as an instrument of awakening and social integration.

1:30am-3pm Visit of the Gallery Comptoir des Mines

3:15pm-4pm Visit of the Gallery 127

4:15pm-5:30pm Visit of the Gallery David Bloch and visit of street artworks in the streets of Gueliz

Route 2 - Manage your private museum (1:30pm - 5:30pm)

Departure at Comptoir des Mines

1:30pm - 3pm: Visit of Gallery Comptoir des Mines and meeting with the founder Hicham Daoudi
3pm - 4pm: Workshop with Alexandre Colliex, Director, ACO consulting /Manifesto (France) - "The Rise of Private Museums in Asia"
4:30pm - 5:30pm: Workshop with Enno Lenze, CEO Berlin Story (Germany) - "How to build the most comprehensive nazi-documentation in your freetime from your own money"

Route 3 - Local Museums / Neighbor Museums (10am - 6pm)

Departure at Le 18

THE COLLECTIVE MUSEUM: Local Museum / Neighbour Museum : How can museums come out of their walls?

This route will be held in French and English with translators

For We Are Museums, LE 18, l'Atelier de l'Observatoire, Madrassa Collective and Zeitraumexit propose a day of reflections and interventions in the city of Marrakech based on the experiences and methodology of the Collective Museum, a project of the Workshop of the Observatory (Casablanca) initiated by the artist Mohamed Fariji for the creation of a museum citizen of the memory of the cities.

The Collective Museum proposes a shared process of writing the history of cities by its inhabitants. For several years, in Casablanca, but also during ephemeral actions in Marrakech, Nouakchott, Sharjah or Algiers, groups composed of artists, activists, students, children and inhabitants engage actions in their cities and neighborhoods to bring out stories hitherto invisibilised by the dominant narrations.

The Collective Museum developing particularly through a series of participatory workshops (writing, sound, urban planning, taste archiving, collection, etc.), temporary exhibitions and meetings, we propose to the participants of We are Museums to join the project and his approach for a day at 18.

Workflow of the workshop.
Morning (10h-12h): Discussion
Based on the concepts of the Collective Museum, we will engage in a collective discussion with the participants and guest speakers to explore and question the practices and the museum institution as well as these so-called "alternative" forms (citizen initiatives, ephemeral museums, artists' museums , etc.), the role of citizens and artists engaged in memory-gathering activities, the tools of shared writing and participatory projects, etc.

Afternoon (13h30-17h): Workshop
During the afternoon the participants will be invited to contribute to the evolution of the proposal of Mohamed Fariji to design a Collective Museum for the city of Marrakech, through a series of actions of collection of stories and traces, negotiation and communication. exploration of the city. This step will be facilitated by the presence of artists based in Marrakech and participants of a first workshop conducted in September 2017 by the Collective Museum in Marrakech.

Final restitution (5 pm-6pm): Restitution
The day will close with a sharing of the results of the workshop (found objects, recorded stories, documents collected, proposed scenographies, research tracks, etc.) at 18.

Practical information :
THE 18, 18, derb el ferrane - riad laarouss
00212 642375346 Whatsapp: 0032 483249743 (Francesca Masoero)
To find out more about the Collective Museum.

Lunch : Lunch will be held next to the 18th and will be supported by each participant.

Route 4 - Tech Loves Culture (co-created with Houna) (9am - 5pm)

Departure at The Mövenpick Hotel

This workshop will engage cultural actors with startups to co-create new and innovative models for expositions.

Participant will leverage their respective areas of expertise (Augmented Reality, Geolocalization, artificial intelligence, etc.) to co-design a connected exhibition ties the physical space and the works on display to the digital world. They will garner feedback from artist, gallery and museum managers, and other participants at WeAreMuseums to refine their approach, and present their proposals at the end of the day. After this year’s event, the proposals can be submitted for funding to implement their work at a gallery later this year.

09:00 - 09:15 - Introduction and Icebreaker
09:15 - 10:15 - Presentation Shoutr Labs
10:15 - 10:45 - Presentation Marocopedia
10:45 - 11:00 - Brainstorming : New challenges for expositions
11:00 - 11:15 - Brainstorming : Digital solutions for expositions
11:15 - 12:30 - Co-creation session 1
12:30 - 13:30 - Lunch + Feedback sessions
13:30 - 15:00 - Co-creation session 2
15:00 - 15:30 - Presentation + debrief

Route 5 - Be a museum professional today (10am - 5pm)

The museum of the 21st century is facing a big challenge: on one hand, they need to reconfigure themselves in order to respond to public’s expectations, contemporary ways of living and technological changes, aspiring to become an innovative, digital, inclusive spaces. On the other hand, they need to keep a balance in order to continue serving as an organisation traditionally funded for cultural education and knowledge dissemination. Starting from this presumption, we’ll start the day by hearing about the perspective and experience of experts in the field on an organisational, management and space level. Afterwards, we’ll start envisioning with them how this change would more and more impact the work of museum professionals. During the day, we’ll be making use of design canvases to map the key points and outcomes of the discussions in order to highlight the skills and mindsets that museum professionals need to learn and get in the following decade. The registrants will be actively involved into the discussion during these activities to share their experiences and opinions.


Schedule of the day:
10:00 - 11:00
We’ll start the day by visiting the new Yves Saint Laurent Museum space.
11:00 - 13:00
1. Understanding Today: 
We’ll engage in a discussion with the guest attendants to understand their organisation today, the activities they do and the actions they have their museums’ agenda.
13:00 - 14:00
Lunch Break
14:00 - 15:30
2. 21st Century Museums: 
During the afternoon, together with the guest attendants, we’ll start focusing on the mission of museums today and debate on the core themes of change.
15:30 - 17:00
3. Future of Museum Profession: 
As a final activity, we’ll dive into the global on-going trends in museum practice and work upon scenarios on the future of museums and the museum professionals in the following decade.

Route 6 - Reaching non-audiences (10:30am - 5pm)

Departure at the Riad Denise Masson

10:30am-11:30am: Workshop by Anna Poslusza, Chief Education Officer, Emigration Museum in Gdynia (Poland) - "The Unreachables: How to get them?"
noon - 1pm: Workshop by Ewa Drygalska, Social Media and Digital Specialist, National Museum in Warsaw (Poland) - Where is my non-visitor? Going after non-traditional audiences"
2pm-3pm: Workshop by Dean Veall, Learning and Access Officer, Grant Museum of Zoology, UCL (United Kingdom) - "Museums on prescription"
3:30pm - 5pm: Visit of the Musée des Confluences Dar El Bacha